Custom Apparel. Rooted in Rochester.

Fast. Easy. No Hassle. Easily Customize freshly picked threads today for your event, business, church, team and more!

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Choose Your Path

How Can We Help You?

Whether you need custom apparel for your group or a fully managed online merch store, we make ordering simple.

Custom Apparel

Get custom t-shirts, hoodies, polos, hats, embroidery, and printed apparel for your team, business, church, school, or event.
  • Printing & embroidery
  • Bulk orders made easy
  • Design help available
  • Local support
Start a Custom Order

Online Merch Stores

Launch a branded online store for your team, fundraiser, business, or organization without dealing with forms, money collection, or order headaches.
  • We build the store
  • Easy online ordering
  • Great for fundraisers
  • Simplified group sales
Launch a Merch Store

Proud Partners
Who We Serve

Custom Apparel for Every Kind of Group

From local businesses to schools and sports teams, we help organizations look professional, build unity, and make ordering easy.
Businesses

Businesses

Branded apparel for staff, uniforms, events, and company culture.

Schools

Schools

Spirit wear, staff apparel, clubs, field days, and student groups.

Churches

Churches

Volunteer teams, ministries, events, retreats, and outreach apparel.

Sports Teams

Sports Teams

Practice gear, fan merch, coaching apparel, and fundraising stores.

Events

Events

Reunions, races, conferences, camps, and special event apparel.

Fundraisers

Fundraisers

Sell custom merch online to raise money for your cause or mission.

Don't see your group listed? We'd still love to help.

Start Your Project

Services

  • Custom Online Merch Stores

    We set up online stores for your team or group. Easy. Simple. You choose the gear—we handle everything else.

    Check out a sample store 

  • Custom Printing

    Screen Printing, and Direct to Film and printing that look sharp and last. Great for teams, businesses, organizations and more.

    Start Designing 

  • Custom Embroidery

    Clean, professional stitching for hats, polos, jackets, and more. Built to last.

    Get a quote today 

  • Custom Designs

    Need a logo or design for your custom event, merch line, or business? Let us create it for you.

    Get in Touch 

Build Culture & Grow Your Brand

Strengthen your team and spread your message with quality gear.


Frequently Asked Questions

Everything you need to know about our custom apparel services

Reach out through our Contact Us page to get your order started.


We offer flexible order sizes depending on the product and decoration method. Whether you need a small batch or a large team order, we’ll help you find the best option.

Pricing depends on the garment, quantity, decoration method, number of print locations, and artwork needs. Reach out to us and we'll get you a quote!

Turnaround time depends on the size of the order, product availability, and decoration method. We like to give 3-4 weeks for standard orders but have the ability to rush and bring the timeline down significantly. If you have a deadline, let us know, we’ll be honest about timing and do our best to make it happen.

Screen Printing is great for larger orders and bold designs. DTF is ideal for full-color prints, detailed artwork, and smaller runs. Embroidery gives a premium stitched look that’s perfect for hats, polos, jackets, and uniforms.

Yes. We can work with your existing logo, clean up artwork, or help create a design from scratch so your apparel looks sharp and professional. Pricing varies.

Yes! We build custom online stores for schools, teams, businesses, churches, and fundraisers so individuals can order directly with an easy checkout experience and we handle everything.


We ship right to your house! At the moment we are creating a solution for easy pickups here in Rochester. Coming soon!

Still have questions? We're here to help.

Contact us

Our Customers Experience

See what our customers are saying.

Laura C.

Laura C.

Wow! We order t-shirts for youth baseball team and they look amazing!!! Thank you so much!

Peter E.

Peter E.

Fast, quality, and exactly the feel and color we were looking for. Highly recomend Flower City Apparel!

Preston Y.

Preston Y.

We needed a quick order for a youth reatreat. They did an amazing job. Look and feel great!